Recently, Robert Bruce of Copyblogger wrote an interesting post about the demise of traditional advertising. He proffered that the days of throwing money at ad agencies to make brand placements on national television are over. I could not agree more.
Today’s new dawn of advertising takes place in the social media sphere and on your very own website. You must educate your customers, inform them, and give them something they can sink their teeth into regarding your product or service.
Advertising in today’s economy takes place in:
- inbound marketing using well-written copy for your website, direct mail and blog posts
- informative e-books conveying your expertise to the masses
- word-of-mouth advertising created through stellar customer service
- guest appearances on video casts, podcasts, webinars and blog posts to share your knowledge with a new audience
Don’t believe me? Read Marcus Sheridan’s story about taking an ailing pool company (yes, a pool company) from tanking to over $2 million dollars in sales through a blog on his company website!
As Robert Bruce wrote:
If you had enough money, the good old days of brand advertising were truly good, like shooting fish in a barrel. Those days (and that world) are long gone, but the opportunities of the world we now live in dwarf the past.
Today, with a little ingenuity and a lot of sweat equity, you can make a big, positive impact in your bottom line by stepping outside of the norm in your industry and positioning yourself as a knowledge leader through your own in-house advertising.
Traditional advertising is truly dead. So, how are you going to promote your organization today?
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